Disney called, they want their mistake back

Guess what? Phil won't be the only new face at the Parentopia Passover Seder this year. Craig Dezern from Disney has also scored himself an invite. Craig, who oversees PR for the Disney Parks, responded to an email we sent to Disney regarding the blogger event scheduled on Passover.

Craig did exactly what we would expect from a stand-up guy working with a company that understands a terrible and unfortunate mistake was made. Craig offered a no-excuse apology from Disney for their failure to check the date and realize they had planned an event on Passover. He said it was wrong, he said it was accidental and he said he was very sorry. We accept his apology, we accept Disney's apology.


PR folks, we understand screw ups happen. We're all human. But when the mistakes happen take responsibility, apologize wherever necessary, educate yourself or those responsible for the error so it hopefully will not be repeated, perform an act of contrition if warranted, and then move on.

This is exactly what Craig is doing at Disney. Craig will be meeting with his PR team and reinforcing with them calenders must be checked and there is no excuse not to check a calender. It is a simple, and obvious, thing to do when planning an event. Period. Craig also told Devra apologies will also be extended to those bloggers whom had been invited to the event and had to decline due to the event being scheduled on Passover. It is our understanding those bloggers will be invited to a future Disney event.

Learn from Craig and the way he handled the situation, notice he did not offer even one excuse, not one backpedal applied. Not even and inkling of, "We're sorry, but..." He kept it simple; An apology and a promise to do better next time.

And that,to quote a former Mouseketeer,is exactly "What a girl wants, what a girl needs..." and makes us happy.