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Parentopia - The official blog for Aviva Pflock and Devra Renner

co-authors of the award winning book -- Mommy Guilt

 

Mar 24, 2008

Disney called, they want their mistake back

Guess what? Phil won't be the only new face at the Parentopia Passover Seder this year. Craig Dezern from Disney has also scored himself an invite. Craig, who oversees PR for the Disney Parks, responded to an email we sent to Disney regarding the blogger event scheduled on Passover.

Craig did exactly what we would expect from a stand-up guy working with a company that understands a terrible and unfortunate mistake was made. Craig offered a no-excuse apology from Disney for their failure to check the date and realize they had planned an event on Passover. He said it was wrong, he said it was accidental and he said he was very sorry. We accept his apology, we accept Disney's apology.


PR folks, we understand screw ups happen. We're all human. But when the mistakes happen take responsibility, apologize wherever necessary, educate yourself or those responsible for the error so it hopefully will not be repeated, perform an act of contrition if warranted, and then move on.

This is exactly what Craig is doing at Disney. Craig will be meeting with his PR team and reinforcing with them calenders must be checked and there is no excuse not to check a calender. It is a simple, and obvious, thing to do when planning an event. Period. Craig also told Devra apologies will also be extended to those bloggers whom had been invited to the event and had to decline due to the event being scheduled on Passover. It is our understanding those bloggers will be invited to a future Disney event.

Learn from Craig and the way he handled the situation, notice he did not offer even one excuse, not one backpedal applied. Not even and inkling of, "We're sorry, but..." He kept it simple; An apology and a promise to do better next time.

And that,to quote
a former Mouseketeer,is exactly "What a girl wants, what a girl needs..." and makes us happy.

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Mar 23, 2008

How I Didn't Pass Over Easter


Last night we were driving home from our Spring Break break. The Huz and I were discussing the entire Disney Debacle, as it is known in our household. Son Two was fast asleep, but Son One (our 12 year old) was listening in on our discussion and occasionally interjecting his own ideas/comments. During the course of our car-based convo about Easter and Passover observances, The Huz, responding to Son One's question "Do Jews ever do anything for Easter?" answered, "Yes, your mother was once the Easter Bunny!" Naturally this newly discovered tidbit about mom surprised Son One.

It's not a deep dark secret. It's true, during the Gulf War, I was in fact the Easter Bunny.


It's one of those "Before we had kids..." stories. (Which, by the way, most kids really enjoy hearing because it gives them perspective that their parents have other roles in addition to being mom and/or dad.) I wish I had the picture to post, but it would take me until next Passover to dig up the photo since it isn't a digital one. So you'll just have to make due with the retelling of the tale (tail?!) as I told Son One last night:


During the Gulf War, Daddy and I lived in Louisiana. Daddy was assigned to an Air Refueling Squadon at Barksdale Air Force Base. You weren't born yet. During our first year of marriage, Daddy was deployed 11 of those twelve months. One day while Daddy was away, I picked up the ringing phone and on the other end was the wife of Daddy's squadron commander, Ann.


"Hi Devra, all is okay, Pete is fine, I'm calling to ask for a favor." You see, back then, we all prefaced our calls to one another with "all is okay, husband/wife is fine" because sadly, a call from the Base always made our hearts skip a beat because it could mean the difference between knowing your loved one is coming home and life as it were continuing, or knowing your dreams of the future were ending because your loved one has been wounded or killed. That is the reality of war. Your dad and I lived that reality every day during the Gulf War and during Kosovo you lived it too when Daddy was deployed for all those months.


Do you remember sitting in our backyard in Kansas and looking up in the sky as we both heard a KC-135 fly overhead and you pointed upward? Do you remember what you called those planes as they flew over our house?
Son One answered, "I called it a Sky Daddy." Yup, that's it alright. So you see, this a lot like the reality many families are currently facing with the war in Iraq and Afghanistan. It is a chilling reality our family understands too. We've talked about it a lot, so you know what empathy means; understanding we're all in this together. (cue the High school Musical soundtrack gentlemen!)



On other end of the line Ann is saying, "Devra, we are having an Easter Egg Hunt for the children in our squadron. Devra, would you please be our Easter Bunny?" I was quiet for a minute. Did I hear her right? I was being asked to be the squadron's Easter Bunny! Going thru my mind was,"Hello? I'm Jewish. I don't observe Easter", but maybe Ann had forgotten since The Huz is not Jewish? I gently reminded,"Ann you know I am Jewish, right?"


Ann responded that yes, she knew, and was asking me anyway. Huh?She then explained how when she was growing up she had once worked in a synagogue and everyone at that synagogue made her feel included, even though she was very openly Catholic. No one was trying to make her be Jewish, she understood that, they only wanted her to feel welcome too. Not feel excluded.


Ann went on to tell me she how she did briefly consider whether asking me to be the Easter Bunny would be offensive, but felt it more important to include me in a squadron event, than risk me feeling excluded from the event because I don't observe Easter. Ann told me it was more offensive to her not to ask. She explained her reasoning, "This is a time when we all need to be around one another. I know we're not all Catholic like me, we're not all Jewish like you, but I also know are all people who care about each other deeply. I don't want anyone isolated or excluded for any reason. If I need to figure out a way to include everyone, I am going to make it happen. I hope you will be our bunny." (and if you are reading this and tears are falling? Me too.)


Ann then told me she thought I would be "such a wonderful bunny", sharing how she had observed me with the squadron children at Hail and Farewells, and felt "your personality is perfect to be the Easter Bunny, we need someone to be upbeat and someone who could really play with the kids and get them to participate. Distract us all from the worry for a while." Something,she said, our squadron really needed as much as possible, given the stress the war is putting on everyone's family. The kids were indeed having a hard time. War is, after all, hell.



Ann wasn't at all surprised by my answer, "Ann, of course I will be the Easter Bunny. What time do you need me to be there?" After I hung up the phone, I went digging in our closet for Daddy's size 14 White Nike Hi Top's which I knew would make the perfect rabbit feet.



You see, my first thought wasn't,"I can't believe they're even having an Easter egg hunt in the first place when they know not everyone celebrates." No, my first thought was, "It must be so difficult for these families-my Air Force family of friends-to be observing their special holiday without their loved ones and since this isn't my holiday, why not be their Easter bunny?" Why not let them have their holiday, after all no one was denying me Passover by including me in Easter.




I also thought that if agree to be the Easter Bunny, this means all of the families observing Easter would be able play and laugh with their children, enjoying a common tradition, as they ran around the Barksdale Visitor Center looking for eggs and giggling like crazy. While it may not have been *my* tradition, it was theirs, and I wanted to be there with them and help them have it.



And then I stopped in my bunny tracks as it hit me that I meant enough to them, they wanted me to be there too! And that,Son One, is how mommy was once the Easter Bunny.



It is also known as the story of, "How a nice Jewish girl like me, wound up in an Easter Bunny costume
like that."



The take away from this? It is better to include somebunny than exclude somebunny. All it requires is a little thinking outside the bun.

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Mar 19, 2008

Oy Vey, they did it again.

We hope corporations are paying attention to the mistakes made when Social Media outreach folks either are oblivious as to how communication should be managed or don't take the time to learn about the consumers they are trying to woo. These two recent gaffes left us shaking our collective head.

Aviva received this email from Phil from Weber Shandwick,


Hi Aviva,

I thought you might be interested in these recipes to add a little variety to your Easter morning brunch from Eggland’s Best. After the egg hunts and visits from the Easter Bunny are over, gather the family around the table and enjoy these tasty meals. Also remember, EB feeds their hens all-natural, vegetarian ingredients, so they are healthier than ordinary eggs.

There are also other great brunch ideas available at http://www.egglandsbest.com/recipes/recipelist.asp?catno=1&pg=recipe.


Hope you enjoy these recipes. Feel free to share them with your readers if you like.

Happy Easter!

Phil

Well Phil - Thanks for the links and the two recipes you included in your email. Believe me, having Easter morning brunch at all would definitely "add a little variety" to our family's weekend plans. You see Phil, if you had bothered to read anything on my blog or website you would have noticed references to the fact that I am Jewish. Phil, if you didn't get the memo, Jews don't observe Easter. We observe Passover.

Phil, dawg, don't be too hard on yourself. Maybe you just need a better office calender. But you are in fine company. We recently learned of an event scheduled by Disney in April. Devra has penned a brief open letter:

Dear Disney PR Team,
While it is lovely for you to plan an event for mommy bloggers, your event is taking place April 18-20th during Passover.
Human Resources called, they want their diversity training back.
Wishing you well,
Devra


Weber Shandwick and Disney why don't you read this, this and this. Oh and bookmark this. We're all about embracing imperfection at Parentopia. Fully understand oversights occur, we know mistakes get made, despite the best of intentions. Just learn from them, okay?

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