And now a word from our sponsor....
Strange things happen when you become a grown up. You do some of the same things you did as a kid, only differently. Like now I drag my children to the grocery store, just like my mother did when I was a child. Certain traditions, moments of parental horror, chagrin or amusement, travel down from generation to generation. I think grocery stores are very special places where parents across the ages have shared many "moments" with their children. My family is no exception. We have some we truly treasure.
Moments like this one:
"Please get off the floor now! I'm not buying (insert crappy junk food of your choice) because I've already purchased enough (insert crappy junk food of your choice). Screaming at the top of your lungs isn't going to persuade me to do buy anything else. Wait, I take that back. Where is the margarita mix, I need that now."
Because I have told my children we buy certain foods "occasionally," this moment was born:
"Mom, can I get a Lunchable? Do we have an occasion for it?" which then resulted in another shopper who stared at me hard as if to say silently, "I'm waiting to hear what kind of occasion your family celebrates with Lunchables."
So what is the post actually about? An endorsement. A sponsorship. Whatever you want to call it, I'm calling it full disclosure. Everybody eats, so it's not a stretch for me to agree to endorse a grocery store chain, particularly if it is one I actually grew up going to as a kid and had been using prior to any endorsement/sponsorship agreement. People have seen me shopping at Giant. I have been invited to events by Giant. So nothing of consequence changes at Parentopia due this new business relationship. Actually, if you must know, Giant Food and I have a personal relationship too, one which even predates this blog.
I was keeping it a secret. Until now...
When my family moved to Connecticut, Stop & Shop is the grocery store my mother dragged me to as a kid. Fortunately for her, I had outgrown the tantrum phase by then, as I was already in 4th grade. So mainly when I accompanied her to the grocery store I did so as a prepubescent smartass whose main concern was getting back home so I could three-way-call with my friends. I did not outgrow the smartassery, it merely intensified with age. Case in point, an annual party I hosted at my house during 3 of my four years of highschool aptly named, "The Pseudo-Shakespearean Pancake Day Party & Scavenger Hunt."
The origin of this annual event, was inspired by shared appreciation of my highschool English teacher, Ms. Lorraine Drazba(AKA Drazbawoman), my Drama teacher Julian Schlusberg and my then boyfriend's(now husband) home town celebration of "Elbert Colorado Pancake Day."
What this meant is that for 3 years running the scavenger list included:
Obtain an autograph from a manager at Stop & Shop. You must ask for his/her autograph and insist you are a really big fan of their produce department. ( I changed it up to read "aisle 5" and then" the pharmacy" for the following 2 years.)
Fast forward through college, grad school, a wedding, two children, 20 years (and counting)of military family life and we're now living in Northern Virginia. I had no idea Stop & Shop had a sibling nearby named Giant Food. I didn't realize the two stores were related until I met Laura Tomasetti from 360 Public Relations at an event in DC. Giant is a client of theirs and she explained the shared history of Giant Food and Stop & Shop, while I kept mum about my own history with Stop & Shop. After all, there really does need to be an appropriate time and a place for 'fessing up to driving a grocery store manager insane year after year. Right?
The time has come. All is now revealed. If you see me tweeting about Giant, there will be a hashtag accompanying those tweets, #GiantFood. If I tell you about a partnership Giant has with the American Institute of Cancer Research, it's because I personally attended the launch of that program in DC last month. If you see me shopping at Giant, it's because we're out of toilet paper.
And now back to our regularly scheduled programming...
Labels: 360 Public Relations, Blogher, Giant Foods, Parentopia Recommended, Sponsorship, Stop and Shop



















